Services
Four practice areas, one standard.
Every family's situation is different, but the work generally breaks into four areas. You don't have to know which one you need before reaching out — that's part of the first conversation.
Guidance built on relationship, not just paperwork.
NIL Readiness
Preparation before the first offer arrives.
Most athletes get an opportunity before they're actually ready to evaluate it. This is where we close that gap — understanding what makes an athlete marketable, what compliance actually requires, and what a fair deal looks like, before anything is on the table.
- Education on how NIL works and what rules apply to your situation
- An honest look at what's marketable about the athlete's story, performance, and presence — not just follower counts
- A clear framework for what fair compensation looks like for different kinds of opportunities
- A plan for what to have ready before an opportunity shows up
NIL Representation
Advisory on deals, terms, and compliance.
When a real opportunity is in front of you, this is the hands-on work — reviewing what's being offered, negotiating terms that protect the athlete, and making sure nothing puts eligibility at risk.
- Review and negotiation of NIL agreements before anything is signed
- Plain-language explanation of what a contract actually commits you to
- Compliance coordination, including school notification where required
- Ongoing management of deliverables once a deal is in motion
Brand Partnerships
Vetted introductions to businesses aligned with the athlete.
Not every brand opportunity is a good one. We look at fit, not just dollars — whether a partnership makes sense for the athlete's sport, story, and long-term reputation, not just the size of the check.
- Vetting of prospective brand and business partners before any introduction is made
- Matching based on genuine fit — sport, story, audience, and values
- Support through the outreach and activation process
- A second set of eyes on any partnership before it's finalized
Career & Legacy
Post-eligibility planning — media, business, next chapter.
NIL is one chapter, not the whole story. This work looks past eligibility — building the financial literacy, career direction, and network an athlete will carry into whatever comes next.
- Financial education — budgeting, taxes, and saving habits built around irregular income
- Career and post-eligibility planning conversations
- Media and personal brand support that outlasts a playing career
- Access to a growing network of mentors and alumni
What this doesn't look like
We don't promise deals, income, or outcomes — anyone who does should raise a flag, not confidence. What we do is help you evaluate what's real, negotiate it well, and build something that lasts past eligibility.
Not sure which of these fits? That's a normal place to start.